The right words can make you a millionaire. The wrong ones can leave you broke™
I write the ones that make people buy. I fix the ones that don’t.
Your words are losing you sales. I rebuild your messaging from strategy up, so your website and content turn more visitors into customers.
Based in London · Writing for brands worldwide
If your messaging is unclear, it’s quietly costing you. Every single second.
Your website doesn’t sell
Visitors arrive, skim and leave without enquiring or buying.
Your content feels generic
You sound like everyone else in your market, so nothing makes you stand out.
Your value gets lost
Your business is better than it sounds. People don’t see it, so they don’t buy.
Words that move the numbers.
Hi, I’m Joe 👋🏼
I’m a brand and messaging strategist and lead copywriter in London. You need more than words on a page. You need to know what your business needs to say, who needs to hear it and what will make them act.
I don’t just change how your business writes. I change how it speaks, sells and shows up. When I’m not writing, you’ll find me listening to The Beatles, watching James Bond and worrying about West Ham.
Connect on LinkedInStrategy first. Words second.
I never jump straight into writing. First I build your 7-Step Strategic Communications Framework©, which defines your positioning, messaging and tone of voice, so you know what to say, how to say it and who needs to hear it.
Positioning
Where you win, and why you’re the obvious choice.
Messaging
What to say, to whom, in what order.
Tone of voice
How you sound everywhere you show up.
Beyond the brief
I founded and edit For Bond Fans Only, a platform with over 100,000 followers. Through it I’ve raised tens of thousands of pounds for children living with cancer and secured interviews with Dame Joanna Lumley, Julian Glover CBE and five-time Bond director John Glen.
Teaching what I do
Since 2023 I’ve lectured in effective writing at DHBW Heilbronn University, training students in copywriting, brand voice and strategic communication.
Copy that captivates. Stories that sell.
Every project starts with my people-centred story method, then turns into the words your customers act on.
Copywriting: the secret to selling your product
Drive traffic. Build your brand. Skyrocket your revenue. Convince consumers to do exactly what you want.
Content writing: the shortcut to selling subtly
Educate. Entertain. Build trust and rapport. Powerhouse storytelling gets consumers fully onboard.
Website & product copy
Authority & proof
Advertising & PR
Scripts & speaking
From startups to the world’s biggest brands.
My craft in content and copywriting shapes narratives for household names. Now it’s your turn. Click any brand to see what I did and what changed.
Words from the heart.
Longer pieces I’ve written and published on LinkedIn.
Let’s fix your words. Start with a FREE content review.
If your messaging is unclear, inconsistent or failing to convert, it’s costing you now. Tell me where you are and I’ll show you what to fix first.
Prefer to talk?
Call +44 7833 961569
Prefer to message?
Email “AUDIT” to hello@joeemerywrites.co.uk
or DM “AUDIT” on LinkedIn.
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